Search engines rule the web, and have been making sites more difficult to use and navigate at a steady rate. The reason why is because web designers lean more towards developing web sites that cater to search engines rather than whom they should be built for, the sites visitors. No, you will not get any traffic to your site if your site is not search engine friendly, however, your hard earned visitors will leave you site almost instantly if they do not see what they are looking for, find it hard to navigate, or get bored. Honest, I am quite tired of visiting sites to continue to repeat themselves over and over again with the intent of increasing their keyword density.
Moving the focus towards customers will help your site in organic searches all on its own. Creating a site that is user friendly and full of useful content will keep your visitors on your pages without bouncing away almost immediately. Is your site too driven towards search engines? You can check your bounce rate by using your servers built in statistics software of by implementing Google Analytics. A bounce rate provides you with the percentage of users that visit your site and leave without navigating to any other location on your site. For instance; a visitor hits your landing page by searching for a specific term, does not find what they are looking for, and click back to re-visit their search results.
There is not a set number to work towards because all websites are different. A high bounce rate might mean that your visitors find you sites content useless and leave immediately. It may also mean that your landing page contains all the information you customer needed. Smaller sites typically have a high bounce rate because of the amount of user interaction required. If you only have a two or three page site and one of those pages is the about me page and another is the contact page, then the only page they really need to view is the home page. Make sense?
As an experienced web designer, I have found myself diving into a website with search engines at the top of my list. However, in time I have learned that search engines are very complex and are geared towards the end users experience, not search engines. Search engines such as Google, Yahoo, and AOL do look for specific factors on your site to ensure content is relevant to various searches, but isn’t that what you want your customer to see when they visit your website? Something that is relevant to what they searched for? Build a website to make your customers happy and the rest will come.
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