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Until three products out of four asked by the children in the grocery store make the object of advertisement to the television:  it is why the children must be protected more against the food marketing. ”

It is the wish that the Québecois Coalition formulated on the problematic of the weight (Coalition Weight) at the time of the audiences of the Commission on the future of agriculture and the agroalimentary Québecois in Montreal.

The general chairwoman-leading of the coalition, Martine Painchaud, deplored that the Law on the consumer’s protection can be comfortably shaped by the food industry in spite of the interdiction to produce the advertisement aiming the less than 13 years in Quebec.

According to her, the main problem is the crying lack of resources in the office of the protection of the consumers (OPC) that is responsible for to supervise the application of the Law.

And this Law must be respected everywhere, even in the centers of the small childhood, sustains the organism. ” In March 2007, the office of the protection of the consumers deposited 30 chiefs of accusation in opposition to an agroalimentary company suspected to have led a promotional country in several centers of the small childhood and day nurseries in home environment”, specified Martine Painchaud.

Tie between advertisement and obesity

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