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Elevated content in vitamin D, "Source of omega 3" "Weak in greasiness" allegations health on the packings of food sold in grocery store is more and more numerous. However, this case would influence the health Quebecois little in their purchases. It is what has étude1 Quebecois led by 244 French and 258 aged of 18 years to 55 years reveals.

The Quebecers and French researchers valued the comportement2 of consumers owing three types of food: one deep-frozen lasagna, containing of frozen cream and a product to spread. The participants had to judge these products according to three types of information displayed on the packing: the nutritional value, notably the content in greasiness, the list of the ingredients and the presence of allegations health.

According to the results, only the French participants were receptive to the advertisings registered persons on health food. The positive attitude of the Quebecois towards a product was influenced more by the list of the ingredients and the picture of nutritional information.

"A beautiful product has to contain a reduced rate greasiness, if his / her / its list of ingredients is short, the consumer will have confidence in the quality of the natural product and will judge it good for his / her / its health" JoAnne specify Labrecque, co-author of the survey and a professor in marketing in FRENCH BUSINESS COLLEGE Montreal.

This specialist of the food noticed that the consumers are sometimes confused in front of the complexity of information that the packings raise on the shelves of the grocery stores. "In light of these results, the enterprises should be prudent, because a surplus of information can have the confidence that the consumers have towards a product" lost, she / it underlines.

According to JoAnne Labrecque, the desire to eat health does not explain all the choices of consumers. "People search for the good taste of food above all, and it often passes by the simplicity of the ingredients that a product contains.

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