by:Craig Garber
Do you find it strange that I’m a writer and yet
occasionally, you’ll find simple words in my daily e-mail
messages, and the spelling of them is completely wrong?
Know why this happens (besides the fact that I’m not a big
“spelling” fan?
The answer is simple: First, sometimes misspelling a word
every now-and-again makes you look more “human”, and
anything you can do to make yourself more human, also lets
your prospects relate better to you.
Second, it’s actually an involvement devise for many of the
people on my list.
(Oops, I meant “device” — got ‘cha.)
And as you know, if you want to sell something, getting people
involved with you — on any level — is always good, right?
I mean, you’d be astounded at how many people send us in
e-mails pointing out all my spelling errors — and look,
it’s not like I make hundreds of them or anything like that!
People actually seem to feel good they found spelling
mistakes made by a copywriter.
The irony of it is just too great for them to ignore.
So bluntly, having some spelling errors in my sales copy,
is… for some people on my list, a great way to get them
involved with me.
And lastly, the truth is, sometimes I just mess up!
I’ve got my hands in more pies than you’d ever imagine.
Between client work and my own projects, I’m involved in no
less than 10 things at any one given time.
And that doesn’t even begin to include my consulting clients
and sales copy reviews.
So don’t be surprised if you see a spelling error every
now-and-again in my daily e-mails — given the volume of
work I have on my plate, it’s just bound to happen.
Plus, remember — I’m the King Of Copy, not the Sultan Of
Spelling, right?
And like Clint Eastwood said in Dirty Harry, “A man’s got to
know his limitations.”
Now go sell something,
Craig Garber
P.S. Check out all the prior archives you’ve been
missing, right here at:
http://www.kingofcopy.com/tips/tiparchives.html
P.P.S. If you know someone who could benefit from this
tip, then do the right thing and forward this
tip on to them, right NOW!
Craig Garber is America’s Top Direct-Response Copywriter. Uncover hundreds of FREE controversial direct-response copywriting and marketing tips that dramatically boost your sales and your response rates, right here: http://www.kingofcopy.com.
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