Slimming products: misleading advertisements on Internet
Until 70% of the advertisements praising the merits of slimming products, on Internet, are misleading or don’t give any information sufficiently. The report is the same for the products destined to the hold of weight.
It is what a étude1 achieved by English researchers indicates. They analyzed the content of about hundred advertisements on the slimming products appearing on 540 Internet sites. Besides, they bent on 360 sites that praise the merits of products aiming to make increase the muscular mass.
From a grid of analysis, the researchers valued the quality of the information of the advertisements according to nine criterias, of which the put forward kindness, the security of the products, the risks that they include and the presence of scientific proofs.
In general, 70% of the studied advertisements offered an information of mediocre quality to average.
Among the misleading allegations that are the most often registered on the slimming products, one recovers the promises of ” “permanent weight loss (28%) and of ” fast results” (18%).
Concerning the products destined to the hold of weight, all promise the acquirement of ” more voluminous muscles” or a ” gain by force”. Not less 40% the announced products evoke scientific proofs without giving the references.
The warnings that should be registered on a product
The risks of use of a product to middle or long term.
A loss of weight should not exceed 1 kg (2,2 lb) per week.
A régime reduces in calories should not be followed during more of one month.
The secondary effects as the somnolence, the interruption of the menstrual cycle, the loss of hair, etc. The necessity to consult a physician according to his/her/its state of health.
Few advertisements display some warnings: only 16% of the slimming products contain some. Worse again, 92% of the products destined to the hold of weight not at all make mention of the relative risks to the presence of steroids or of.
Tool for the consumers
The authors also noticed that few advertisements gave an information of quality as for the holding and bordering of the specific diets of which they make the promotion.
The authors consider pursuing their research while submitting their grid of assessment to consumers. They wish to adapt it thereafter so that she/it becomes accessible to a large public anxious to measure the quality of the advertisements that they recover on Internet better.
To the United States, more than 60% of the internauts use Canvas to look for information on the régimes and the programs of thinning, indicate the researchers.
Of the ingredients. sometimes illegal – of which it is necessary to itself
Slimming products: My Huang, picolinate of chromium, tiratricol,acides aristolochiques.
Produced for muscular gains: steroids, gammahydroxybutyrate of sodium (GHB), 1,4-butanediol.
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