Marketing, 2008 Edition

September 3, 2010
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Marketing, 2008 Edition

Engaging and motivating students with diverse backgrounds and varied interests in marketing requires stimulating and effective teaching materials–and Pride/Ferrell continues to be the resource of choice for instructors. Combining contemporary coverage of marketing strategies and concepts with real-world examples, Marketing’s text and its outstanding suite of supplements supplies students with the knowledge and decision-making skills needed to succeed in today’s competitive business environment.

Rating: (out of 11 reviews)

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5 Comments

  • Erin Nicholas says:

    Review by Erin Nicholas for Marketing, 2008 Edition
    Rating:
    The book came to me in almost perfect condition, you could tell it was bran new but the pages had no make,stains,or water damage so it was like new and worth the price and it was at my house the day after I bought it. GREAT Service!!

  • M. Taylor says:

    Review by M. Taylor for Marketing, 2008 Edition
    Rating:
    When I ordered this product, I was expecting to receive exactly what the description said: the loose leaf, binder version of this text. I chose this product because my professor recommended it and because it was cheaper than the hard copy-that, and I could just take each chapter to my class as I needed it. However, I received the hard copy in the mail. Although I did not receive the correct version of the text, it was still the book I needed. The text is great because it includes a lot of real world examples in each chapter and offers a lot of other examples of the material that is easily related to. I like how to chapters are broken down and the flow is from each topic is smooth. I would recommend this text for anyone looking for a book to incorporate into a Marketing class.

  • S. Cheng says:

    Review by S. Cheng for Marketing, 2008 Edition
    Rating:
    The book was pretty good with a lot of illustration and examples from real life. It sold for an okay price at the end of the semester too.

  • Meech says:

    Review by Meech for Marketing, 2008 Edition
    Rating:
    Not in as good of condition as I thought it would be, but it is definitly usable and arrived when I needed it to!

  • Angel L. Valentin Ortiz says:

    Review by Angel L. Valentin Ortiz for Marketing, 2008 Edition
    Rating:
    I have not much to say but mt daughter is very happy for the book. It’s a great help in her class in the university. thank you very much.

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