M: Marketing with Premium Content Access Card
M: Marketing 2e is the newest principles of marketing textbook from Dhruv Grewal and Michael Levy, and was created with students’ and professors’ needs in mind. Students receive a cost-effective, easy to read, focused text complete with study resources (both print and online) to help them review for tests and apply chapter concepts. Professors receive a text that contains all the pertinent information – yet in a more condensed format that is easier to cover by students. Online
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(out of 3 reviews)
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Price: $ 55.53
Marketing For Dummies
- ISBN13: 9780470502105
- Condition: New
- Notes: BUY WITH CONFIDENCE, Over one million books sold! 98% Positive feedback. Compare our books, prices and service to the competition. 100% Satisfaction Guaranteed
Covers everything from essential marketing principles and techniques to the latest methods and trends Want to sharpen your marketing skills to promote your products and services? Whether you’re introducing a new product or jumpstarting your existing marketing plans, Marketing For Dummies, 3rd Edition, helps you get a handle on such basic marketing concepts as the four P’s-product, pricing, positioning, and placement – and boost your sales with innovative new approaches. Packed with over
Rating: (out of 19 reviews)
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Price: $ 8.49
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Review by Krisby for M: Marketing with Premium Content Access Card
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Purchased the book in May for a fast-paced intense marketing class. Book came with “Premium Content Access Card”. Was supposed to be able to access online tutorials, videos and online testing. Website not up! No access. Website is now up but still incomplete. No videos. What a rip off! Class is over and we although we paid for the Premium Content, all we got was the book. Good book, bad experience!
Review by krapdivad for M: Marketing with Premium Content Access Card
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i was surprised at how extremely fast the item arrived. the quality is excellent as well.
Review by KimKim for M: Marketing with Premium Content Access Card
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I wasn’t too sure when I ordered the book through a private sender how everything was going to turn out, but I was very happy when my book came just as it was marked “NEW”. Also very happy at how quickly it was delivered!
Review by Melissa Ta for Marketing For Dummies
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I have worked in marketing for many years and bought this book when I first started working in a marketing job. It was a refresher book for me after the marketing education I received. In general, this is a good basic “what is marketing?” book that I would recommend to a non-marketing person who wants to learn about marketing or else to someone who’s just begun working in a marketing role.
Review by Robert C. Olander for Marketing For Dummies
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If you are running your own small business and trying to handle all of your marketing effort yourself you will find many excellent tips and words of wisdom that will help get you through various projects while avoiding many commonly made mistakes. If you were in need of a glossary, lists of commonly used acronyms, marketing concepts, or a professional handling of a managerial approach to global marketing you would be better off taking traditional marketing courses and studying your textbooks.
This book was very “task” oriented and included some nice general ideas to remember, and good tips for getting through some common tasks. It is not comprehensive, nor quite as step-by-step as I had hoped a “Dummies” book would be. When I think of a “Dummies” manual I always remember using my old Volkswagens for Dummies to get through giving my old VW a tune-up and valve adjustment. It included step-by-step instructions as well as the nice tips needed for avoiding commonly made mistakes. It took me from the beginning to end of my common projects without any problems. Some of the computers for Dummies types books I have read have also included both step-by-step as well as tips and advice.
Marketing for Dummies was not laid out in the beginning to end, comprehensive step-by-step fashion I have come to expect from the “Dummies” books. maybe Marketing does not lend itself to this, but it would have been appreciated. Marketing for Dummies will make a nice “hands-on” addition for your more complete “traditional” Marketing text collection.
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This book is really great for someone who wants practical information on creating a marketing plan (and doing all associated activities). I did mine reading this book. The author gives real life cases don’t spend too much time about the theory. It is done for people who really want to DO their marketing.
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“Marketing for Dummies” is the Marketing 101 of how-to books. It never gets very deep into any one area, and has lots of helpful tips in many different areas. While I’m not going to make a banner or awning for my office, and don’t have the money for an all-out market research effort, I was reminded of the sorts of creativity and actions the competition can and does take.Good for the person who dabbles in marketing and can’t afford a real, live PR/Marketer.
Review by H3-D Technology for Marketing For Dummies
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If you don’t know where to start with learning marketing, start here.
It covers all the basic concepts and demystifies all the terms and concepts commonly used in marketing, all with easy to follow but still interesting language.
This book was the one recommended to me by a friend when I was first thrown into the research & development department of a accessory design company. It helped bring me up to speed quickly on the gaps in my knowledge.
The only problem with this book is you don’t want to be seen by your coworkers reading a “dummies” title if its a subject relevant to your position, no matter how excellent the material. I still recommend buying it, but get a book cover as well.