by:Craig Garber
When it comes to marketing, it’s said that if you want to
grow your business, you need to think “outside the box”.
But as you know, “thinking outside the box” isn’t always
easy.
Here’s an example of what I mean. See if you can figure out
the
best thing to do in this situation.
You’re single and successful, busily driving home from work
one Friday evening, alone in your car on a somewhat spooky
and stormy night.
As you slowly pass by a bus stop, you notice three people
waiting for the bus:
One, an old lady who looks as if she is about to die.
Two, an old and dear friend of yours who once saved your
life.
And three, the perfect man (or) woman of your dreams.
So here’s your dilemma: Which one of these three people one
would you choose to offer a ride to, knowing you can only
have one passenger in your car.
THINK before you answer.
You could pick up the old lady, because she’s about to keel
over, and you’d be saving her life.
Or, you could give your friend a lift, because you feel
indebted to him forever.
On the other hand, you may never ever be able to find your
perfect dream lover again if you pass this person up — and
Lord knows nothing would be worse than a lifetime of regret
– especially over this decision.
What would you do?
Think this through before I give you the “correct” answer.
Ready?
O.K., here it is:
You toss your car keys to your friend who once saved your
life, and tell him to take
the old lady to the hospital, while you stay behind hanging
out at the bus stop with the woman (or man) of your
dreams.
Most people would never have answered the question this way,
because it’s an “Outside The Box” kind of an answer.
The biggest problem most entrepreneurs have, is their
inability to look inside their own world, and come up with
a similar “Outside The Box” kind of solution, to their own
marketing problems.
Yet, outside your box is where all the critical answers to
your marketing problems are.
Right?
So start thinking TOTALLY Outside The Box, when it comes to
your marketing.
Now go sell something,
Craig Garber
P.S. Check out all the prior archives you’ve been
missing, right here at: http://www.kingofcopy.com/tips/tiparchives.html
Craig Garber is America’s Top Direct-Response Copywriter. Subscribe to his FREE daily controversial direct-response copywriting and marketing tips that dramatically boost your sales and your response rates, right here: http://www.kingofcopy.com
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