Trade shows are a great time to promote your business, extend your professional networks and meet new customers. With the proliferation of such shows, though, it’s getting harder to make an impact. So how can you make your stand draw in the crowds? One option is to have an unusually shaped booth. Most companies tend to conform to a fairly uniform design here, so having one with an unusual domed or sloping roof can really make your exhibition stand more noticeable and draw in more people.
Another innovative idea for your trade show exhibition stand is to have a special guest. If you do this, you should try and make your special guest someone who is well-respected in your industry or someone influential who is connected to your business. You can get a buzz going about your guest by advertising on your website and with flyers at the exhibition. Having someone interesting to give a talk or answer questions is a great way of getting people to come and look at your stand.
Holding product demonstrations is another innovative way of creating interest in your exhibition stand. If you’re demonstrating something, people are much more likely to stop and listen and then look around the rest of your stall later once they know what your business is about. You could either choose to schedule just a few demonstrations or have them going on throughout the day. Handing out free samples is another great way of getting people interested in your stand and the different products and services your business offers.
Since touchscreen technology is becoming so popular, you could also capitalize on this development and have an interactive video or computerized feature as part of your exhibition stand. This will be great for promoting your business and it will also give people something to look at if they find themselves waiting for your attention while you’re busy talking to another visitor. Having a touchscreen can help to inform people about your business and the fact it’s innovative is great for getting attention.
One last, innovative thing you could do to highlight your message at the trade show is to have a really unusual display. For example, if you are trying to highlight the fact that the average family wastes a certain amount of water each day, you could install a tank at your exhibition stand filled with water to demonstrate that fact. This will create a great talking point for visitors as well as showing you’ve really put some thought into what it is you’re trying to do at the trade show.
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