Archive for April, 2008

What to Do When Your Pay per Click Keyword Bids Increase?

by:Kevin Gold As we enter 2005, a hot topic in the search marketing industry has been the drastic increase of …Read the Rest

Beware the Click Without the Conversion

by:Kevin Gold It is a funny thing with pay-per-click marketing. Marketers spend significant time and money increasing their traffic volume …Read the Rest

The Sirens Call for Search Engine Marketing

by:Kevin Gold “I want to be at the top on Google!” Ah…the business owner’s mantra that echoes throughout the halls …Read the Rest

Whose Bank Account is Overflowing from Your Pay-per-Click Efforts?

by:Kevin Gold It is a funny thing with pay-per-click marketing… Marketers spend significant time and money increasing their traffic volume …Read the Rest

How NOT to Design an Email Campaign

by:Anne Ahira 1. WRITE IN ALL CAPITALS. People love getting yelled at. They never get enough verbal abuse from their …Read the Rest

Part 2: What to do as PPC Costs Increase? (Part 2 of 3 Series)

by:Kevin Gold In the first article of this three-part series, I explained how to determine your current performance metrics to …Read the Rest

How to Forecast and Budget Your Paid Search

by:Kevin Gold I’d admit, for marketer, this headline is mundane. Couldn’t I have come up with a more motivating one? …Read the Rest

Valuable Small Tools

April 26, 2008
Valuable Small Tools

by:Florie Lyn Masarate If you want your postcards to really be the valuable tool that it is for your business …Read the Rest

Capture Greater Profits

April 26, 2008
Capture Greater Profits

by:Kevin Gold When paid search emerged into the main stream in the late 1990’s to early 2000’s it was triumphed …Read the Rest

Uncovering the Web Profitability Equation™ to Surge Your Website’s Performance

by:Kevin Gold Performance improvement is on every website marketers’ agenda – but how do you achieve it? Whether it is …Read the Rest

Defining Both Top- and Bottom-Line Growth for Your Web Business

by:Kevin Gold On Wall Street, financial investors speak of CEOs improving their companies’ “top line” by increasing sales volume or …Read the Rest

How to Skyrocket Your Paid Search Profits

by:Kevin Gold Because of increasing competition that has led to higher advertising costs with paid search, many battle-scarred – “do-it-yourself” …Read the Rest

Attention! More Sales ~ Not More Visitors

by:Kevin Gold “I expected sales from the volumes of visitors sent to my website”. Have you said this before? Let’s …Read the Rest

The Art of the Pay-per-Click Start – Round 1 of 2

by:Kevin Gold Setting up a pay-per-click campaign is simple, right? Practically all paid search engines especially the top-tiered ones like …Read the Rest

Is Your Paid Search Advertising Generating Positive Financial Results?

by:Kevin Gold As an online business, you may be familiar with or currently utilize “pay for performance” search engines to …Read the Rest

Part 3: What to do as PPC Costs Increase? (Part 3 of 3 Series)

by:Kevin Gold In my previous article, I explained how increasing your website’s sales conversion (number of visitors who purchase your …Read the Rest

Let Your Objective Guide You…

by:Kevin Gold Recently I was talking with a very bright traditional marketer on the value of integrating Internet marketing into …Read the Rest

Marketing Secret: Emotions are Contagious

by:J D Moore You may know a few vampires. You know – the people that seem to suck the energy …Read the Rest

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